Brand Detective with Attila Kelemen: Why isn’t “local” enough?

Ten years ago, Attila Kelemen and I were both running around in the media world. Since then, he’s shifted fully into branding strategy — after working as Marketing Manager at OTP Bank Romania, he’s now a freelance brand strategist.
While I was still chasing my media dreams, Attila reached out — he believed uh.ro was the right place to launch the Brand Detective series. I’ll admit, I got a bit emotional.
But this story isn’t about me — it’s about what’s next:
At the end of October, we’re bringing the first Brand Detective live event, and I’d love for you to join us.

Why come?
Attila brings a rare perspective — he’s been on both the corporate and agency sides. His talk will challenge some taboos of the Hungarian business culture in Romania while sharing 7 practical insights on how the CEO–marketer–designer trio can actually work better together.
Plus, he’ll showcase award-winning campaigns from Cannes Lions 2025, offering a glimpse into global creative thinking.

Guest: Zsolt Kolcsár (noncommon.design, Partium Christian University)
He’ll explore an intriguing question: How is Székely identity design different from what international textbooks teach?
Zsolt and Attila share the stage for a reason — their Agrosel and Carnesia brand projects both won awards.

And yes — there will be a FLŌRA TRANSSILVANICA GIN tasting!
Even if branding isn’t your passion (though I hope it is), you’ll definitely want to try this Székely gin.